Crisis Communication
€239.00
Tax included
This online training course gives you the essential foundations to understand, anticipate, and effectively manage a crisis: health-related, social, environmental, economic, or reputation-based. You will learn how to analyze weak signals, structure a crisis unit, adapt internal and external communication, work with the media, and protect the organization’s image. A complete program to react quickly, limit the impact, and manage coherent 2.0 communication.
👉 Audience: communication, marketing, HR, managers, executives
👉 Duration : 8h30
👉 Objective: manage communication before, during, and after a crisis
👉 Intended for: anyone required to manage a crisis situation
Description
🔥 Understanding the fundamentals of crisis communication
This first section lays the essential foundations: key concepts, the role of organizations, brand image, press relations, crisis unit management, and the historical evolution of crisis communication. Learners discover how crises arise, why they escalate, and how they can have a lasting impact on an organization’s image. (Source: Training plan – Crisis communication, page 1)
📌 What you will learn:
| Topic | Content |
|---|---|
| Key concepts | Communication, organization, corporate communication, image, public relations, press relations, crisis management |
| History and developments | Origins of crisis communication, emblematic cases (Titanic, Watergate, McDonald’s, Société Générale) |
| Types of crises | Organizational, economic, technical, political, and corporate crises |
| Crisis acceleration | Globalization, ICT, role of the media, web, regulation, associative power |
🛡️ Anticipating the crisis
Anticipation remains the key to effective crisis management. This section helps you map risks, prepare teams, structure the crisis unit, and design the first strategic elements.
📌 Detailed content:
| Topic | Details |
|---|---|
| Risk mapping | Assessment, updates, scenario analysis |
| Crisis unit | Composition, spokesperson role, success factors |
| Strategy | Choice of words, media training, public relations |
🚨 Managing the crisis
When facing an acute crisis, responsiveness, transparency, and message accuracy are essential. This section explores practical communication strategies before, during, and after the event.
| Management areas | Challenges |
|---|---|
| Communication strategies | Acknowledgment, attention transfer, counterattack, avoidance |
| Media relations | Emergency management, transparency, consistency of messaging |
| Long-term crises | Message repetition, consistency, scandal management |
🌐 Crisis in the digital age
The internet transforms the nature and speed of crises. This module helps you understand amplification mechanisms, the impact of digital memory, the rapid spread of rumors, and internal and external communication strategies in a digital environment.
| Theme | Content |
|---|---|
| Internet & crises | How crises arise, amplification, digital memory |
| Rumors and disinformation | Rumor management, message interpretation, public opinion |
| Internal communication | Managerial communication, 3-step strategy, targeting |
❓ Frequently Asked Questions
As soon as your order is confirmed, you receive an email containing your platform access details. You can start learning immediately.
You benefit from unlimited access for 12 months, allowing you to progress at your own pace.
A certificate of completion is issued at the end of the program.
Yes, all modules are accessible 24/7 from your secure personal space.
You can choose between two payment methods to access the course:
- One-time payment : you pay the full amount of the course at the time of purchase and benefit from immediate access valid for 12 months.
- 12 monthly payments : you pay for your course in 12 monthly installments. At the end of the 12 months, your subscription switches to automatic monthly renewal, which you can cancel freely if you do not wish to extend access.
In both cases, you get immediate access to the entire course.
Product Details
FL-CC-00-NT-OM-B
Specific References
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